I was invited to speak at the National Christian Youth Assembly in December 2009, on the theme of “Youth Empowerment and Participation.” You will note that there is nothing religious or theological about my speech, which is in line with my belief that young people of all races and religions ought to be equally empowered and inspired to make a difference in this country – in whichever field they would like, and within whichever group whose cause they ultimately believe in.
This was to a bunch of eager young people, wanting to do something for their country, Malaysia. The National Assembly was apolitical.
Youth Empowerment and Participation
National Christian Youth Assembly, Kuala Lumpur
12th December 2009
We all love an inspiring story when we have one. While Malaysia’s story is still unfolding, I’d like to take a page out of another book the world has now come to learn and understand. This is the fairy-tale story of Obama’s ascent to Presidency. I won’t speak about the issues he campaigned on, or the ideological policies of the Democratic Party today, but I do want to focus on the incredible wave of youth participation that contributed significantly to his win.
The reason I cite examples from Obama’s campaign so often – in other public talks and this – is because I was physically present in the United States during the last two weeks leading up to, and including, the actual US Election itself in 2008. The experience was an excellent opportunity to observe and interview the new young generation of Americans so eager to contribute to change in society, country and the world. Let’s use them as a case study today.
Obamania
Were young Americans always this way? It would take days to debate the ebb and flow of youth political participation in the United States over the years, but the answer is: apathy had set in deep during the years of then President-Bush Junior, where any engagement was deemed as futile. For political analysts, this sudden shift and wind of change, the awakening of millions of young people across the country, was a phenomenon indeed.
Authors Winograd and Hais hit the pin on its head in their book “Millennial Makeover: MySpace, YouTube and the Future of American Politics”[1] in their analysis of the generation that caught the political bug. In describing them, they say the following:
A new generation, Millennials, born between 1982 and 2003, is coming of age in unprecedented numbers. The Millennials bring with them a facility and comfort with cutting-edge communicaiton and computing technologies that is creating the same kind of bewilderment that parents of television-addicted Baby Boomers felt in the 1950s and 1960s… Recent survey research on the political attitudes of this generation shows a high tolerance for lifestyle and ethnic differences and support for an activist approach by government to societal and economic issues. Millennials are united across gender and race in their desire to find “win-win” solutions to America’s problems.”
Other parts of their analysis described their optimistic attitudes, inclusivist views, and how Millennials think politics can make things better. For example,
“Millennials disagree with their elders in their level of faith in the political process to resolve problems and improve things… and are much more likely than older generations to believe that the government is run for the benefit of all the people.”
The Millennial generation in America, with their unique combination of technological gadgetry and prowess, and their changing attitudes towards systems and institutions, proved a powerful force for the taking. Obama, who had his pulse on the nation, was able to identify with what tugged at their heart-strings, spoke an honest and clear message to them: “Change We Can”. And the rest is history, as they say. Thousands upon thousands of youth volunteers and part-time staff were mobilised, emerging in social phenomenon such as “Obamagirl”, a young 21-year old leading the entire Obama campaign in his home state of Chicago, American-born Chinese (ABCs) and Vietnamese flocking to his service centres. Citizens across the globe contributed to his fund, USD10 or so right from their pockets.
Malaysiaku
I am not saying that Malaysia is in any way comparable to the United States of America. Neither am I claiming that our youth behave in the exact same manner, nor should we be emulating the patterns that followed there. What I am saying, however, is this:
- It is important to know what is making our millennial generation tick in order to transmit a message (political or otherwise) to our Malaysian youth.
- It is then necessary to take this message in the manner that is most viral and one that captures the imagination of our young to motivate them towards social action.
Malaysians are a social bunch, which stems from our communal nature. This spurs us towards group meetings at the mamak stalls. In fact, we love conferences as a result! Think of the number of forums and events that exist practically daily (and nightly). As of March 2009, there were more than 1 million active users of Facebook[2], with the most active users being between the ages of 18 and 25, followed by that of 26-34. More astoundingly, Malaysia has the highest number of Facebook users in Southeast Asia. Conclusion: we love to talk and get people to listen to us. Youth with Internet access increased from 57% in 2007 to 70% in 2008[3].
What does all this have to do with anything? A lot!
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